NVIDIA Unveils Ground-breaking Innovations at CES 2025

07-01-2025 | By Jack Pollard

NVIDIA founder and CEO Jensen Huang kicked off CES 2025 with a 90-minute keynote that captivated an audience of more than 6,000 at the Michelob Ultra Arena in Las Vegas. Huang’s presentation highlighted how NVIDIA’s latest innovations are propelling gaming, robotics, autonomous vehicles (AVs), and agentic AI into a new era.

“AI has been advancing at an incredible pace,” Huang stated, reflecting on the evolution of artificial intelligence. “It started with perception AI — understanding images, words, and sounds. Then generative AI — creating text, images, and sound. Now, we’re entering the era of physical AI, AI that can proceed, reason, plan and act.”

NVIDIA’s GPUs and platforms, Huang explained, are at the forefront of this transformation, driving breakthroughs across industries and enabling AI systems to interact with the physical world in unprecedented ways.

Cosmos Platform: Advancing Physical AI

One of the standout announcements was the introduction of the NVIDIA Cosmos platform, a revolutionary system designed to advance physical AI. Cosmos combines new AI models and video data processing pipelines to train robots, autonomous vehicles, and vision AI systems with photorealistic precision.

By providing synthetic video simulations, Cosmos reduces the need for extensive real-world data collection, enabling faster and safer AI development. As Huang described, “Cosmos is the toolkit for developers to train AI that can act, reason, and adapt in the physical world.”

Blackwell-Based RTX 50 Series GPUs for Gaming and Content Creation

NVIDIA announced the Blackwell-based GeForce RTX 50 Series GPUs, featuring the RTX 5080 and RTX 5090. These GPUs deliver stunning visual realism with new RT cores for ray tracing and Tensor cores for AI-driven rendering. Gamers and creators can expect unprecedented performance boosts, powered by innovations like NVIDIA Neural Rendering.

The RTX 50 Series redefines gaming and content creation, offering photorealistic visuals and optimised performance for demanding applications.

AI Foundation Models and Project DIGITS

At CES 2025, NVIDIA introduced AI foundation models for RTX PCs, incorporating NVIDIA NIM microservices and AI Blueprints. These tools enable developers and creators to design digital humans, podcasts, images, and videos, making it easier than ever to produce AI-driven content.

Complementing this, NVIDIA unveiled Project DIGITS, a compact desktop solution powered by NVIDIA Grace Blackwell architecture. Designed for developers, this pocket-sized platform brings the power of advanced AI computing to smaller, more accessible devices. It’s an ideal tool for creating simulations, building applications, and testing AI models.

Revolutionising Automotive Development with Toyota

NVIDIA is partnering with Toyota to enhance the safety and efficiency of next-generation autonomous vehicles. The collaboration leverages the NVIDIA DRIVE AGX in-vehicle computer, running NVIDIA DriveOS, to power advanced driver assistance systems (ADAS) and fully autonomous systems.

This partnership showcases how NVIDIA’s AI technologies are transforming transportation, enabling smarter, safer vehicles for the future.

The Era of Physical AI

Huang’s keynote at CES 2025 marked the dawn of the “era of physical AI,” where systems can reason, plan, and act in the physical world. From gaming GPUs to AI models and automotive solutions, NVIDIA’s announcements exemplify how innovation is bridging the gap between digital and physical realms.

Huang concluded, “At NVIDIA, we’re building the tools and platforms that empower developers to take AI to the next level, creating systems that don’t just understand the world but actively engage with it". Watch the full keynote below.


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By Jack Pollard

Jack has spent over a decade in media within the electronics industry and is extremely passionate about working with companies to create interesting and educational content, from podcasts and video to written articles for engineers and buyers.