Samsung Expands Its AI Vision at CES 2025: Everyday Intelligence Everywhere

At CES 2025, Samsung Electronics unveiled its ambitious AI for All vision, aiming to integrate artificial intelligence (AI) seamlessly into everyday life. This vision highlights Samsung’s mission to create meaningful, connected experiences for its users, making AI accessible, impactful, and secure.

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of the DX (Device eXperience) Division at Samsung Electronics, stated: “Our goal is simple: we want AI to make life easier and more enjoyable for all. This isn’t just about technology—it’s about creating value for our users.”

From AI-driven smart homes to unified ecosystems of connected devices, Samsung is redefining how people interact with technology.

AI-Powered Smart Homes: Tailored Experiences for Every Lifestyle

Samsung’s Home AI initiative is designed to bring hyper-personalisation to the smart home. This cutting-edge system uses AI-based machine learning to adapt to users’ daily routines, creating bespoke experiences that fit their unique lifestyles. Home AI goes beyond basic automation, offering dynamic solutions like optimising energy usage, customising entertainment settings, and pre-emptively adjusting lighting and temperature.

A standout example is Home AI’s ability to streamline mornings: it can automatically open the curtains, brew coffee, and display your schedule on a smart display. By understanding user habits, Samsung’s AI not only simplifies life but also enhances comfort and convenience.

JH Han reinforced the transformative potential of AI in homes, saying: “We are committed to a future where homes are more responsive and helpful, ensuring that technology complements rather than complicates life.”

For Samsung, inclusivity is key. Whether serving young professionals, busy families, or elderly users, the system’s adaptability ensures everyone benefits. Learn more about Samsung’s vision on their CES 2025 announcements page.

Enhanced Security with Samsung Knox Matrix

In an increasingly connected world, security is paramount. Samsung’s Knox Matrix provides a decentralised security framework powered by blockchain technology, ensuring all devices in a user’s ecosystem work together to protect sensitive data. This cutting-edge solution includes features like mutual authentication between devices and continuous monitoring, offering multi-layered protection against digital threats.

The Knox Matrix Dashboard enables users to manage their devices and privacy settings effortlessly, giving them complete control over their data. This platform extends Samsung’s security leadership into smart appliances and connected TVs, ensuring a holistic approach to user protection.

JH Han emphasised: “Security and privacy have always been priorities for Samsung. With Knox Matrix, we are empowering users with the tools to take control of their digital lives, ensuring peace of mind in a connected world.”

Discover the full capabilities of Samsung’s security solutions on the Knox website.

Unified Experiences with One UI

Samsung’s One UI is central to its strategy of creating a unified experience across devices. By integrating intuitive AI-driven features, One UI enables seamless transitions between smartphones, tablets, TVs, and smart appliances. For example, Smart Suggestions can recommend apps, content, or settings based on user habits, making daily interactions more efficient.

Samsung’s commitment to sustainability is reflected in its pledge to provide seven years of software updates. This not only enhances the longevity of its devices but also aligns with global efforts to reduce e-waste. By supporting devices for longer, Samsung ensures users can enjoy the latest features and security updates without the need for frequent replacements.

JH Han commented: “Sustainability is central to our approach. By extending software support, we’re helping users make the most of their devices while reducing environmental impact.”

For details on One UI, visit the official page.

SmartThings: The Heart of Connectivity

At the core of Samsung’s ecosystem lies SmartThings, a platform that connects over 1,000 partner devices globally. Its integration with Matter, the universal smart home standard, ensures cross-brand compatibility, making it easier for users to build a truly connected home.

SmartThings empowers users to automate everyday tasks. For example, a “Good Night” routine could lock doors, turn off lights, and adjust thermostats—all triggered by a single voice command or app tap. Moreover, its adoption of edge computing ensures faster, more reliable performance by processing data locally rather than in the cloud.

JH Han highlighted the platform’s versatility: “With SmartThings, we’re connecting devices in meaningful ways. From entertainment to energy management, the possibilities are endless.”

To explore Samsung’s approach to intelligent connectivity, visit the SmartThings website.

AI Everywhere: Across Devices and Applications

Samsung’s commitment to AI extends across its product portfolio, from Family Hub refrigerators that recommend recipes based on fridge contents to Neo QLED TVs that optimise picture and sound using advanced AI algorithms. These innovations demonstrate Samsung’s vision of context-aware AI, which delivers practical benefits by anticipating user needs.

For instance, Samsung’s AI-powered air conditioners can detect room occupancy and adjust settings for maximum comfort and energy efficiency. Similarly, Galaxy devices now feature on-device AI processing, enabling real-time translations, voice-to-text, and enhanced privacy by processing data locally.

JH Han summarised: “AI should not be intimidating—it should be something that empowers. At Samsung, we’re ensuring AI is intuitive, impactful, and easy to use.”

Samsung’s announcements at CES 2025 set a high bar for the future of connected technology. With its emphasis on personalisation, security, and sustainability, Samsung’s "AI for All" vision is not just a glimpse into the future—it’s a promise to make that future accessible to everyone. Watch the full press conference below.