New microcontrollers and development tools available direct from the manufacturer

Microchip has announced that all former Atmel products are now available on microchipDIRECT, the company’s full service channel. For the first time, customers can purchase products such as AVR and SAM microcontrollers and development tools direct from the manufacture. “Ensuring microchipDIRECT offers the full range of Microchip products is a top priority,” said Mitch Little, vice president of global sales for Microchip. “We know our classic Microchip customers highly value microchipDIRECT and we are excited to extend this service to additional customers and our extended product lines.” microchipDIRECT carries the largest available inventory of their products. The service offers pricing for all volume levels, ability to schedule orders up to 12 months in advance, order tracking, buffer stock and many payment options including credit lines. In addition, it is the first manufacturer–to-customer website that allows customers to upload their custom code on a microcontroller or memory device. It also offers true global support in 10 languages. “We built microchipDIRECT to be the most capable manufacturer website in the industry,” continued Little. “Its offering is unmatched in terms of inventory and complete 24/7 support.”