New purchasing process updated for mobile-optimized e-commerce

Microchip has debuted its updated, feature-rich and mobile-optimized e-commerce platform for purchasing microcontrollers, mixed-signal, analog, Flash-IP solutions and more. microchipDIRECT, which sells their parts directly to customers, has been updated with several new mobile-accessible features that are now available for the first time in the semiconductor industry. The new mobile website includes high-volume quotes, custom programming, ordering flexibility, numerous languages, worldwide currency options and global support. “Consumers expect a certain look, feel and ease-of-use on any e-commerce site they visit whether purchasing consumer goods or semiconductors,” said Sean Strickler, director of corporate sales at Microchip. “microchipDIRECT is meeting those consumer expectations by providing a B2C-like experience that allows our clients to check product stock quantities, see pricing, track orders or download a data sheet directly from their mobile device. We are proud to be the industry leader in this area with unique key features that are easily accessible on our new mobile-optimized website.”