A market-responsive approach gives rapid response and detailed product designs

Elesa has somewhat shorter lines of communication with their customers than might otherwise be the case – a situation which allows them to target their manufacturing expertise on rapid response and extremely detailed product designs.

Elesa now share the results of this in the provision of their Ergostyle brand, coupled with the elecolors program.

Ergostyle standard components carry an identifying five dot logo, which indicates soft-touch for special comfort, soft-style for special visual aesthetics, comfort moulded design for ease of operation, providing powerful action for low effort. Fitting deftly with this specialist range is the elecolors program allowing users to co-ordinate or highlight several colour options to meet corporate, safety or functional identification requirements.

Explained Nigel Pritchett, MD at Elesa (UK): “We know what manufacturers want in their component supply from our worldwide relationship with our customers who, like us, are manufacturers themselves.”