Portfolio expanded with ISMOsys acquisition

Astute Electronics has acquired ISMOsys, a Pan-European representative company established in 1995. ISMOsys represent major semiconductor and electronics component manufacturers throughout Europe and provide exceptional support to design houses, designers and engineers. It supports advances in design through strong relationships with the manufacturer and designer.

“ISMOsys and Astute have both achieved a truly integrated approach within the electronics industry, offering design-led distribution and representation services which bring the customer closer to the manufacturer’s full range of products and capabilities,’’ said Geoff Hill, managing director, Astute Electronics Group.

The new president of ISMOsys, Roberto Blanco, said: “ISMOsys is now part of Astute Electronics, which is a major milestone in our evolution after more than 26 years in the electronics market. We are now starting a new stage full of synergies and new opportunities for both companies. ISMOsys will operate as an independent subsidiary with the same business model and running business as usual."

While the company becomes a member of the Astute Electronics Group, Geoff Hill has stressed that it will continue to be independent and committed to maintaining mutually beneficial relationships while driving revenue for the component manufacturers it serves and its distribution and channel partners.

Outgoing founder of ISMOsys, Nigel Watts, commented" “After 26 years of developing an independent sales and marketing organisation, the time has come to move forward in a different direction, and I am personally delighted that Geoff Hill and Astute have assumed responsibility for the future strategy and direction of ISMOsys as well as the vast majority of the existing ISMOsys team who have gone along with the acquisition. I wish them all every success for the future and thank them for the years of dedicated service and commitment they gave to me and the business.”