bitsensing ITS: A Q&A on Advanced Radar Technology for Urban Traffic Management

We recently sat down with Euichul Kim, Vice President of Intelligent Transportation Systems at bitsensing, to discuss his background, the company’s pioneering approach to traffic management, and their ambitious plans for the future. With a wealth of experience from roles at Volvo, Continental, and SOS Lab, Euichul brings a pragmatic perspective on how advanced radar technology is being used to tackle real-world urban challenges.

Q: What’s your background and when did you join bitsensing?
A: I joined bitsensing in November 2023 and currently serve as Vice President of Intelligent Transportation Systems. My career has spanned over 15 years in operations, business development, and project management, with management roles at companies including Volvo, Continental, and SOS Lab. My deep-seated passion for pioneering technology in mobility and transportation perfectly aligned with bitsensing’s mission. Since joining, I have focused on driving global expansion and overseeing the deployment of our TraXight solution in cities around the world. I am particularly proud that our efforts were recently recognised with the CES 2025 Innovation Award in the Smart Cities category. Additionally, my commitment to advancing South Korea’s ITS industry was honoured when I received the Minister’s Commendation from the Ministry of Land, Infrastructure, and Transport.

Q: Can you explain what bitsensing’s Intelligent Transportation System (ITS) is and the challenges it solves?
A: Our ITS is built around the TIMOS sensor and the TraXight solution, utilising advanced radar technology to deliver precise, real-time traffic monitoring and analysis. The TIMOS sensor operates by emitting radar signals and analysing the reflected data to accurately detect vehicles and objects—even in adverse weather or low-light conditions. This robust signal processing ensures reliable performance 24/7, overcoming the limitations of traditional traffic systems. Furthermore, as many cities lack continuous and reliable traffic data, our system provides the critical information needed to optimise traffic flow, support infrastructure planning, and enhance road safety. Importantly, the solution is both scalable and cost-effective, making it a practical option for urban centres around the globe.

Q: How and why did bitsensing start and what’s your mission?
A: bitsensing was founded by our CEO, Jae-Eun Lee, who previously served as a senior research engineer at Mando Corporation. There, he led the development of South Korea’s first mid-range 77GHz ADAS radar—a project that reached mass production levels of over 10 million units. The company’s inception was spurred by a tragic incident in 2015 on the Incheon Yeongjong Bridge, where a road accident caused by heavy fog and poor visibility underscored the urgent need for better traffic monitoring and safety solutions. This pivotal event inspired Lee to establish bitsensing, driven by the mission “Radar Everywhere, Better Life with Radar.” Our goal is to extend the benefits of radar technology beyond automobiles to improve mobility, smart cities, and digital healthcare, ultimately enhancing the overall quality of urban life.

Q: bitsensing is a part of the K-City project, what is this?
A: The K-City Network Project is an initiative launched in 2020 by South Korea’s Ministry of Land, Infrastructure, and Transport. Its aim is to promote smarter cities globally by showcasing South Korean smart city solutions through international pilot projects. As part of this programme, projects are selected via an open competition. One notable example is our deployment in Verona, Italy, at the historic Porta Nuova roundabout—Verona’s busiest traffic junction. This pilot project, along with similar initiatives in the United States, Indonesia, and Vietnam, highlights the global applicability of South Korean smart city technologies.

Q: You were recently awarded the Minister’s Commendation from the Ministry of Land, Infrastructure and Transport for your contributions to advancing Korea’s ITS technology globally. What did this mean to you personally?
A: Receiving the Minister’s Commendation was a deeply meaningful moment for me. It not only recognises my personal commitment to advancing ITS technology but also reflects the innovative spirit and global potential of South Korean smart mobility solutions. This accolade is a reminder of the responsibility we have in shaping the future of urban mobility and reinforces our mission to create safer, more efficient cities through advanced radar technology.

Q: Are there any real-world examples of bitsensing’s ITS being implemented?
A: Yes, our ITS has been successfully implemented in several key locations. In South Korea, for instance, we have deployed 120 sensors along the Nonsan-Cheonan highway, covering an 81-kilometre stretch, which enables real-time incident detection and swift response from road managers. Our technology has also been rolled out in cities such as Daegu, Yeoju, and Iksan, demonstrating its scalability and reliability. Internationally, our pilot project in Verona, where our sensors are actively managing traffic at the Porta Nuova roundabout, exemplifies how our solution can address complex urban mobility challenges. Additionally, we are currently engaging in discussions with cities in India, Abu Dhabi, New Zealand, and Indonesia to expand our global footprint.

Q: What does the future hold for bitsensing’s ITS plans?
A: The future of our ITS is centred on further global expansion and continuous technological enhancement. While we are proud of our current deployments both domestically and internationally, we see this as only the beginning. Our vision is to develop systems that not only manage traffic but also predict congestion, improve road safety, and contribute to sustainable urban development. The recognition from CES 2025 has further motivated us to push the boundaries of what our technology can achieve. We are also looking forward to showcasing our latest innovations at the ITS European Congress 2025 in Seville, where we will share our insights on the future of urban mobility.

Conclusion

This comprehensive Q&A with Euichul Kim offers valuable insights into bitsensing’s journey, technical innovations, and ambitious global plans. By addressing both the technical challenges and the human aspects of urban mobility, bitsensing is paving the way for safer and more efficient cities around the world. 

To gain further insights into how these advanced radar systems are driving innovation, explore our related article on the partnership between bitsensing and NXP.