Companies partner to support engineers in Japan from prototype to production

Mouser Electronics and Macnica have announced a new strategic partnership to deliver the highest levels of service and support to Japanese design engineers. With the partnership, the companies are introducing a new co-branded website available to customers in Japan. “We are excited to partner with Macnica and leverage our e-commerce and NPI expertise to serve engineering customers in Japan,” said Glenn Smith, Mouser president and CEO. “We will be able to maximize our strengths for mutual benefit and serve Japanese engineers with the highest levels of service while increasing our brand presence in this important market.” Through the partnership, customers in Japan can speed time-to-market by taking advantage of the companies’ complementary distribution models. Mouser will handle new product content and engineering quantities for prototype development, while Macnica will focus on volume distribution and technical support for engineers across Japan. “The online business has become increasingly important to our business. Mouser is a world-class e-commerce company focused on engineering quantities and new product introductions,” said Kiyoshi Nakashima, president and CEO of Macnica. “This joint partnership with Mouser will allow us to better serve our customers by offering an online presence combined with vast inventory and world-class fulfilment and Macnica’s technical support. We look forward to offering new value to Japanese customers and supporting them throughout their design cycle challenges.”