New IoT asset management solution pinpoints and tracks cars for vehicle lot operators

Silicon Labs and Cognosos collaborated on a wireless networking device to improve how the automotive industry manages inventories. Built on the Silicon Labs Flex Gecko SoC, the Cognosos RadioTrax tag allows employees to do quick online searches or use their smartphones to pinpoint the location and movement history of cars stored in parking lots and decks, increasing productivity and saving time. Organisations with large vehicle inventories are often expected to locate cars at a moment’s notice for maintenance, test drives or auctions. Large automotive operations control thousands of cars and frequently have multiple lots and parking decks, producing a location tracking challenge that can severely slow down business operations. “Cognosos identified a time-intensive problem within the automotive industry and applied new IoT technology to create a superior experience for business operators,” said Ross Sabolcik, vice president and general manager of IoT products at Silicon Labs. “The Silicon Labs Flex Gecko wireless SoC helped reduce the size, cost and complexity of the RadioTrax tag, giving Cognosos the freedom to innovate a disruptive product for the automotive industry.” “Silicon Labs’ technology was critical in helping us deliver a new level of wireless innovation at a low-price point for our customers,” says Jim Stratigos, co-founder and CTO of Cognosos. “The Flex Gecko SoC enabled us to pack more wireless and processing functionality into our device while using less power.”