11-03-2020 | NICHIA | Lighting Technologies
Ground-breaking Vitasolis LEDs from NICHIA. Vitasolis provides a unique colour spectrum that recreates the effect of natural light on people. The new LED technology stimulates the body and its circadian rhythm in the same way as natural light. Although LEDs offer a very natural white colour, part of its spectrum comprises a larger amount of energy in the cyan region, which is known to assist control of human circadian rhythms.
A trial at an Edeka store observes how the LEDs influence the mood of customers in-store. For supermarkets like Edeka, the repertoire of lighting techniques includes the ‘meat lamp’, which brings a reddish glow to the butcher’s counter, making cuts look fresh, juicy and appetising. At the fish counter, bright, cool lights reflect the shine of freshly caught seafood and the sparkle of ice, while in other areas, carefully devised lighting subtly draws the attention of clientele to promotions or important items. Even outside the store, window display lighting schemes help attract the gaze of shoppers, tempting them inside.
The company can provide dynamic, tunable LED lighting to those wanting to achieve more from their retail environment. Consistent colour is produced across fixtures, which raises different types of products or enhances branding experience, even across large spaces such as supermarkets. The companys solutions can also replace the complex traditional lighting schemes often found in retail spaces.
