Companies join forces to advance AI-driven in-cabin vehicle safety solutions

LG Electronics and Ambarella, Inc. announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella collaborated closely with LG to integrate its CV25 AI SoC into LG's Driver Monitoring System (DMS), allowing automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.

With its industry-leading AI performance per watt, Ambarella's CV25 chipset allows LG's DMS to perform real-time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and attains high energy efficiency, making it excellent for integration with various in-vehicle sensors. The chipset, which is manufactured using 10nm process technology, also enables high-quality, detailed imaging in low light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather, or time of day.

Using LG's VisionWare, a key part of the company's AlphaWare portfolio of mobility software, this new DMS can accurately detect the driver's subtle eye and head movements. Based on these movements, the system employs AI to determine whether the driver is distracted or drowsy. Equipped with the CV25, the DMS can recognise these cues irrespective of the driver's race, gender, or age and provides precise detection and analysis even if the driver is wearing sunglasses, a hat, or other accessories.

LG's DMS solution is created to fit seamlessly into various software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and Driver and Interior Monitoring System. Also, LG is committed to expanding its partnership with Ambarella to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.

LG and Ambarella are both dedicated to improving vehicle safety. They plan to continue working together and delivering solutions that enable OEMs to meet the NCAP and General Safety Regulation (GSR) standards. LG is also an active partner in Ambarella's innovation ecosystem, bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion, and planning for automotive systems.

"The combination of LG's highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels," said Fermi Wang, President and CEO of Ambarella. "Our CV25 SoC combines high performance for processing LG's AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors."

"Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety," said Eun Seok-hyun, president of LG Vehicle Solution Company. "By combining LG's in-cabin monitoring expertise with Ambarella's cutting-edge AI chipset, we're setting a new standard for in-cabin solutions and actively enhancing road safety."