Braemac and MediaTek Partner to Drive IoT Expansion in ANZ

Braemac, a global leader in semiconductor distribution and electronic solutions, has announced a significant new partnership with MediaTek, a world-renowned provider of system-on-chip (SoC) solutions for mobile, home entertainment, connectivity, and IoT products. This strategic collaboration marks a crucial step toward enhancing the availability and development of next-generation IoT and intelligent devices across Australia and New Zealand (ANZ).

By leveraging MediaTek’s industry-leading technology and Braemac’s extensive market reach, this partnership aims to deliver cutting-edge, power-efficient solutions to businesses and developers, fueling innovation and competitiveness in the region’s fast-growing IoT sector.

This partnership represents a significant step in advancing IoT innovation across Australia and New Zealand, paving the way for enhanced connectivity and smarter technology solutions.

Partnership Overview

Braemac’s newly signed distribution agreement with MediaTek marks a pivotal expansion of its product portfolio, reinforcing its position as a key supplier of advanced semiconductor and IoT solutions in the Australia and New Zealand (ANZ) markets. By incorporating MediaTek’s Genio and IoT development platforms into its distribution network, Braemac is extending its value-added offerings to meet the growing demand for high-performance, power-efficient, and scalable IoT solutions.

As a leading distributor with a strong presence in embedded systems, Braemac’s ability to support demand creation and provide tailored solutions is further strengthened through this partnership. MediaTek’s extensive range of SoC technologies, known for their superior connectivity, processing power, and energy efficiency, aligns seamlessly with Braemac’s commitment to delivering cutting-edge solutions.

By combining Braemac’s deep industry expertise with MediaTek’s innovation-driven product lineup, the collaboration aims to accelerate the development of IoT and intelligent devices across key industries, including industrial automation, smart cities, healthcare, and consumer electronics.

Strategic Value of the Partnership

The collaboration between Braemac and MediaTek brings together two industry leaders, combining MediaTek’s cutting-edge system-on-chip (SoC) technology with Braemac’s established market presence and demand creation capabilities. This synergy is set to drive innovation in the IoT and embedded systems sector across Australia and New Zealand, equipping businesses with advanced, power-efficient solutions that enhance connectivity, performance, and scalability.

As the IoT landscape continues to evolve, developers and manufacturers in the region require access to reliable, high-performance platforms that accelerate product development while optimising energy efficiency and cost-effectiveness. MediaTek’s Genio and IoT development platforms, now available through Braemac, provide a foundation for next-generation applications, from industrial automation and smart infrastructure to healthcare and consumer electronics.

For regional customers, this partnership delivers significant benefits by streamlining access to leading-edge technology, reducing time-to-market, and ensuring robust technical support. With Braemac’s deep industry expertise and extensive distribution network, businesses can now leverage MediaTek’s proven innovations to develop competitive, future-ready IoT solutions tailored to the demands of the ANZ market.

Braemac’s Perspective on the Partnership

Jonathan Mitchell, President of Braemac, expressed strong enthusiasm for the partnership, highlighting its potential to enhance IoT development across Australia and New Zealand.

“Braemac is excited to partner with MediaTek in Australia and New Zealand, delivering power-efficient, high-performing Genio IoT SoCs and smart modules to our customers. We’re thrilled to deliver a higher value proposition to the market. MediaTek’s market-leading cellular and connectivity technologies will also be an added benefit for customers to take advantage of.”

Braemac has long been committed to providing innovative and high-performance solutions that empower businesses to develop next-generation IoT products. By incorporating MediaTek’s advanced SoC technologies into its distribution network, Braemac strengthens its ability to support customers with industry-leading solutions designed for energy efficiency, seamless connectivity, and scalable performance.

For businesses in the ANZ region, this partnership offers a streamlined pathway to access MediaTek’s cutting-edge IoT technology, ensuring they have the tools necessary to create reliable, intelligent, and future-ready devices.

MediaTek’s Perspective on the Partnership

MediaTek has recognised Braemac’s strong market presence, technical expertise, and deep customer engagement as key factors in establishing this collaboration. Miles Sun, Vice President & General Manager of Corporate Sales Asia & Africa at MediaTek, emphasised the alignment between the two companies and their shared commitment to driving IoT innovation in the region.

“Braemac’s deep customer engagements and technical capability, along with its value-added distribution and system integration capabilities, are well-known and respected in this region. We look forward to working together with Braemac, as we execute a shared vision to support IoT businesses across a wide range of industries in Australia and New Zealand.”

With IoT applications expanding across industries such as smart cities, industrial automation, healthcare, and consumer electronics, the collaboration between MediaTek and Braemac ensures that businesses in ANZ have access to cutting-edge solutions tailored to their needs. By leveraging Braemac’s extensive distribution network and MediaTek’s industry-leading SoC technology, the partnership aims to accelerate innovation, simplify integration, and enable the next generation of intelligent devices.

Industry Impact and Market Trends

The Internet of Things (IoT) continues to play an increasingly vital role in shaping the technological landscape across Australia and New Zealand. As businesses seek to enhance efficiency, automation, and connectivity, the demand for intelligent, power-efficient devices is growing across industries such as industrial automation, healthcare, smart cities, and consumer electronics.

However, developing and deploying IoT solutions comes with a set of challenges, including the need for high performance, low power consumption, seamless connectivity, robust security, reliability, and cost efficiency. Businesses require scalable platforms that can support complex applications while optimising operational costs and energy use.

The partnership between Braemac and MediaTek directly addresses these industry demands by bringing advanced, high-performance, power-efficient SoC solutions to the ANZ market. MediaTek’s Genio and IoT development platforms are designed to provide strong processing power, AI capabilities, and reliable connectivity, ensuring that businesses can develop next-generation IoT devices while meeting the stringent requirements of modern applications.

By aligning with current market trends and tackling key challenges, this collaboration positions Braemac and MediaTek as leading enablers of IoT innovation, helping businesses accelerate time-to-market while ensuring scalability, security, and sustainability in their technology solutions.

Future Prospects and Commitment to Innovation

The partnership between Braemac and MediaTek is more than a distribution agreement—it represents a long-term commitment to driving IoT innovation and technological advancements in Australia and New Zealand. By combining MediaTek’s cutting-edge SoC technology with Braemac’s extensive market reach and engineering expertise, both companies aim to accelerate the development of next-generation IoT and embedded solutions that address evolving industry needs.

Looking ahead, the collaboration is expected to contribute to advancements in AI-driven IoT applications, enhanced edge computing capabilities, and improved power efficiency for intelligent devices. As industries continue to adopt smart automation, advanced connectivity solutions, and energy-efficient computing, Braemac and MediaTek are well-positioned to support businesses in integrating these technologies into their products.

For customers, this new distribution model offers several key advantages, including:

• Seamless access to MediaTek’s latest IoT platforms through Braemac’s established supply chain.
• Faster time-to-market with ready-to-deploy, power-efficient solutions tailored to industry-specific applications.
• Comprehensive technical support and integration assistance from Braemac’s engineering and distribution teams.

By fostering innovation, accessibility, and scalability, the Braemac-MediaTek partnership is set to empower businesses across multiple industries, ensuring they remain competitive in an increasingly connected and intelligent world.

Contact and Further Information

Businesses looking to explore MediaTek’s Genio and IoT development platforms through Braemac’s distribution network can connect with the company for further inquiries and support. Whether you are an engineer, developer, or manufacturer seeking high-performance, power-efficient IoT solutions, Braemac’s team is ready to assist with product selection, technical integration, and supply chain solutions tailored to your needs.

For more information on how this partnership can benefit your business, or to discuss custom IoT solutions, reach out to Braemac through the following channels:

• Website: Braemac Official Website

With dedicated engineering support, extensive distribution expertise, and a commitment to driving IoT innovation, Braemac is poised to help businesses accelerate development, enhance connectivity, and bring next-generation intelligent devices to market.

About Braemac

With over 35 years of experience in the electronics industry, Braemac has established itself as a leading provider of semiconductors, embedded systems, and supply chain solutions. The company’s expertise spans a wide range of technologies, supporting engineers, developers, and manufacturers in bringing innovative electronic products to market.

In 2023, Braemac was acquired by TTI, Inc., a global leader in electronic component distribution. This acquisition has further strengthened Braemac’s market presence, supply chain capabilities, and access to a broader portfolio of high-quality products, allowing the company to better serve its customers with enhanced distribution efficiency and technical support.

Braemac operates globally, with offices in all major Australian capital cities, as well as strategic locations in New Zealand, the United States, Europe, and Asia. This international footprint enables Braemac to provide localised support while maintaining a global reach, ensuring that businesses across different markets can access cutting-edge electronics, embedded solutions, and IoT technologies tailored to their needs.

By continuing to invest in high-performance technologies and strategic partnerships, Braemac remains at the forefront of electronics distribution and innovation, helping customers accelerate product development and drive success in an increasingly connected world.